I didn’t know I wanted to be a hairdresser.

I don’t consciously remember making the decision to go to Cosmetology School. I do remember that an Aveda Institute was opening in the city I grew up in and I felt proud that it had a prestigiousness that made it feel like a career with possibilities. 

At the time I was 17 and had recently graduated a year early from high school. I was always the “smart one” and my love for learning left me constantly searching for something that would challenge me. It wasn’t until later in life when I took a Gallup Strengths Finder Assessment that it all started to make sense.

My Top 5: Achiever, Input, Learner, Strategic, Individualization

I didn’t get immediate support from my family on this decision to become a hairdresser. In fact, I was told, “you are wasting your brain.”

Lucky for them I don’t hold a grudge- ha-ha! Or else I’d have a few choice words that sound something like “I think I showed you.” 

This incredible industry sucked me in from the very beginning. I fell in love with the people I worked around and the people I served. A few years into my career and I fell in love with the business of beauty. I’ve never looked back. 

Some people could look at my career timeline and think “Wow she is a millennial!”

I’ve moved around cities, jobs, and roles. The one thing that has never changed is this industry I serve in – the industry of beauty. 

My love of learning has never wavered. As I learned to dive into my achieving (sometimes over-achieving), growth-focused self I discovered that what I am best at is asking questions and thinking differently about big problems. About a decade ago I turned those talents towards beauty industry problems and I have proudly moved into a role where people consider me a thought leader in the salon world. My thought leadership comes from a very deep, authentic, and honest place.


One where I connect very deeply to one belief:

 “We should all do work we love


I thank my dad for that nugget of wisdom he gave to me at a very young age. It has allowed me to view the industry as a whole group of people- not just “them vs us”. Them the stylist vs the owner or them the instructor vs the student or them the manufacturer vs the salon. 

When I see big problems caused by the disruption we’ve encountered over the last 20 years- I don’t just agree. I ask more questions. I ask thought-provoking, mind-boggling questions that lead us down a path of discovery. 

I want everyone in beauty to have a win – and get to do work that they love. 

I’m a natural researcher, collaborator, and thought provoker. I like big radical solutions that other people might feel overwhelmed with but that I can dialed down into frameworks anyone can adopt. I’m here to serve in the beauty industry. My insights, experiences, and my ongoing desire to help us all do work we love.